With the return of professional and college football, many television networks are promoting their mobile apps as ways for fans to engage with their coverage. Media giants such as ESPN, NBC, Fox and Turner Sports invest heavily in the multiplatform experience, hoping that fans will engage with their television coverage and improve ratings. Fox Sports in particular is making a push for its Fox Sports app and Fox Sports Mobile as it recently debuted its new, 24-hour sports network FOX Sports 1, giving the network more reason than ever to attract viewers and build its fan base of engaged participants.
Like other television networks, Fox Sports has significantly invested in developing content for mobile devices with its Fox Sports Mobile and Fox Sports app. This free sports app, available on the App Store and in the Android Market, boasts an all-in-one experience, making available headlines, radio, live scores, personalization, and in-depth stats, among other features. By giving fans more ways to engage with the sports its airs, the hope is that fans tune in and become even more engaged with the multiplatform content. While fans can access a slate of content from Fox Sports Mobile, the Fox Sports app does not provide a way for fans to engage in sports games while they are being played beyond following scores and stats. A free sports app that does allow fans to engage with sports beyond watching a game or reading the latest news is PickPointz. PickPointz, the ultimate mobile sports app made for true sports fans, allowing fans to earn rewards for picking the final score or stats for football, baseball basketball and hockey. PickPointz lets fans predict the final scores and stats throughout the game, giving them a way to interact while the game is being played. Another enticing reason to use PickPointz as a complement to the Fox Sports app, is that PickPointz rewards its users for correct guesses, earning real-value points that can be redeemed for gift cards, sports memorabilia and merchandise. Although Fox Sports Mobile may provide information and updates on the games at hand, PickPointz gives the user the unique experience of engaging throughout a live game and making picks based on real-time information.
Fox Sports hopes that fans utilize Fox Sports mobile and their Fox Sports app, as well as watch their live programming in order to deliver users and viewers to their advertising partners. Ultimately, they reap the rewards from fans’ usage. The reverse is true with Pickpointz, as the users are the ones who benefit from real rewards for participating. The advantage to using the PickPointz app throughout the game is that when fans predict the correct scores or stats earlier, they earn more points. Now fans can use Fox Sports Mobile and Fox Sports app to follow the action, but PickPointz truly makes the virtual gaming experience come alive.
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