As more and more companies and developers compete for consumers’ attention, reward-based engagement is becoming more and more popular. In order to differentiate, some apps are now starting to offer incentives for participation. Among the innovative ways that developers are trying to keep viewers engaged with television and on mobile devices is through Viggle and iPoints.
During the fall season in particular, with the start of networks’ fall line-ups, the return of popular shows and the start of college and professional football, there is intense competition for eyeballs both on television and online. To help engage with viewers new programs are being developed to reward viewers for watching television and consuming content. For example, Viggle is a loyalty program that rewards viewers for checking into the television shows they are watching. Available as an app for Android and Apple devices, Viggle rewards viewers with points as it identifies the television program they are watching. Users can then redeem their points for real rewards such as movie tickets, music, gift cards or charitable donations. Viggle also allows for real-time interaction with trivia and polls associated with the programs.
A similar program as Viggle, iPoints is geared towards rewarding activity on smartphones, allowing users to earn points for downloading songs, albums and videos. iPoints allows users to redeem their points for iTunes cash towards news songs and downloads.
While Viggle and iPoints are a part of a growing trend of engaging consumers while they consume content whether on television or through a multi-screen experience, a pioneer in this space is PickPointz. PickPointz is the ultimate mobile sports app made for true sports fans, allowing fans to earn rewards for picking the final score or stats for baseball, football, basketball or hockey. The leader in reward-based gaming, PickPointz allows fans to make predictions on scores and stats throughout professional and college sports games, with correct predictions being rewarded in the form of real-value points redeemable for gift cards, sports memorabilia and merchandise.
While Viggle rewards for television viewing and iPoints focuses on mobile app activity, Pickpointz focuses on giving sports fans the unique experience of engaging during games and making picks based on real-time information. Not only does PickPointz let fans engage with the game, but the points accumulated from correct picks can be redeemed for merchandise and gift cards from Pickpoint’s national partners.
Another benefit of PickPointz is that when fans predict the correct scores or stats earlier, they earn more points. Even better, the points accumulated on Pickpoint are never lost when a player loses. The accumulated points from PickPointz wins can be redeemed for real rewards and merchandise in addition to the special offers and discounts they will see from the brands they love. This allows fans to watch live games, play other sports games for free that they enjoy while they play PickPointz to make a virtual gaming experience come alive.
As people continue to have unprecedented access to content across multiple platforms, brands and developers will seek ways to keep viewers and users engaged. Viggle, iPoints and Pickpointz lead the way in rewarding people for their engagement.
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